In current scenario of digital media there are three possibilities of viewing content.
A. Pay to watch the content of your choice (Netflix, Hotstar, Amazon Prime etc).
B. Watch it for free (Youtube).
C. Watch the desired content at Blockbooster and also earn money while doing so.
It is only but natural that the audiences are bound to incline to option C i.e Blockbooster for obvious reasons. As the volume of audiences increases on Blockbooster, Advertisers are compelled to find it the most effective platform to advertise their brands and products.